Collection: Southwest Looms Rugs

The Only Rugs We Trust to Tell This Part of Your Story

Southwest Looms is more than a family business—it’s a living legacy, woven from the rugged traditions and timeless artistry of the American Southwest. What began with Douglas Lay’s journey—collecting handwoven carpets during his research in Iran and inspired by the textiles of Nevada—has grown into a brand grounded in passion for the land and the loom.

As the exclusive licensee for Pendleton Woolen Mills, Southwest Looms brings iconic blanket patterns to life as exquisite rugs. Every piece honors heritage and craft, celebrating the deep connection between people and the landscapes that shape them.

To ensure each rug finds its true home, Southwest Looms offers a thoughtful 2–3 day in-home trial. This lets you experience how a piece plays with your light, space, and soul—because beauty isn’t just seen, it’s felt. Custom rugs, crafted just for you, are non-returnable—but their ready-to-ship styles welcome exploration with confidence.

Guided by artistry, heart, and generations of dedication, Doug, Nelda, and their daughter Cynthia carry the spirit of the West into every weave. Southwest Looms invites you to feel that story—woven into every fiber.