Our Story

Step into the world of Diamond W Ranch, where my husband and I, along with our five (Yes, I said FIVE) Catahoula Leopard Dogs try to find our way through this thing we call life. Founded in 2024 by Valerie Walden, our ecommerce store is dedicated to offering quality-crafted and exclusive products that embody the essence of the West, a culture as unique and timeless as the products we offer.

Jesse and Valerie, the driving forces behind Diamond W Ranch, bring a wealth of experience and a deep understanding of the western lifestyle. With Jesse's 35 years as a Bull Rider and Valerie's lifelong passion for animals, and horses in particular, we embrace the spirit of adventure and authenticity that defines the western world.

Our journey to the mountains of North Carolina was a life-changing event that brought to the forefront our passion for the western lifestyle. Inspired by the rugged landscapes and the timeless traditions, we set out to create a brand that celebrates the fusion of today's modern lifestyle and the western spirit. Diamond W Ranch is the culmination of our vision.  We hope you come along on the ride with us!